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How We Use Cookies

Cookie Policy

Learn about our use of cookies and similar tracking technologies.

Last updated December 1, 2024 Cookie settings

Introduction

This Cookie Policy explains how Ralfiz Technologies ("we," "our," or "us") uses cookies and similar tracking technologies when you visit our website or use our services. This policy should be read together with our Privacy Policy, which explains how we collect, use, and protect your personal information.

By continuing to use our website, you consent to our use of cookies as described in this policy. You can manage your cookie preferences through your browser settings or by using our cookie management tools.

What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide a better user experience.

Cookies can be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device for a longer period or until you delete them).

Types of Cookies We Use

1. Essential Cookies

These cookies are necessary for our website to function properly and cannot be disabled. They include:

  • Authentication cookies: Remember your login status
  • Security cookies: Prevent fraudulent activities
  • Session cookies: Maintain your session state
  • Load balancing cookies: Distribute traffic efficiently
Purpose: Website functionality
Duration: Session or up to 1 year
Third Party: No

2. Analytics Cookies

These cookies help us understand how visitors interact with our website by providing information about:

  • Number of visitors and page views
  • How long visitors spend on our site
  • Which pages are most popular
  • Traffic sources and user behavior patterns
Service: Google Analytics
Purpose: Website analytics and improvements
Duration: Up to 2 years
Third Party: Yes (Google)
Opt-out: Google Analytics Opt-out

3. Performance Cookies

These cookies collect information about how you use our website to help us improve performance:

  • Loading times and site performance
  • Error tracking and debugging
  • User experience optimization
  • A/B testing for site improvements
Purpose: Performance monitoring and optimization
Duration: Session to 1 year
Third Party: May include third-party services

4. Functional Cookies

These cookies enable enhanced functionality and personalization:

  • Remember your preferences (language, region)
  • Save your theme choice (light/dark mode)
  • Remember form data to improve user experience
  • Provide personalized content recommendations
Purpose: Enhanced user experience
Duration: Up to 1 year
Third Party: Mostly first-party

5. Marketing Cookies

These cookies are used to deliver relevant advertisements and track marketing campaign effectiveness:

  • Track conversion from marketing campaigns
  • Measure advertising effectiveness
  • Provide targeted advertising based on interests
  • Prevent showing the same ad repeatedly
Services: Google Ads, Facebook Pixel, LinkedIn Insight
Purpose: Advertising and marketing
Duration: Up to 2 years
Third Party: Yes (Various advertising networks)

Third-Party Cookies

We may allow selected third parties to place cookies on our website to provide services such as analytics, advertising, and social media integration. These third parties have their own cookie policies:

Google Analytics

Web analytics service to understand user behavior

Google Privacy Policy

Google Ads

Advertising platform for targeted marketing

Google Ads Policy

Facebook Pixel

Social media advertising and analytics

Facebook Privacy Policy

LinkedIn Insight Tag

Professional network advertising and analytics

LinkedIn Privacy Policy

Managing Your Cookie Preferences

Browser Settings

You can control cookies through your browser settings:

  • Chrome: Settings > Privacy and Security > Cookies and other site data
  • Firefox: Preferences > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions > Cookies and site data

Cookie Consent Management

When you first visit our website, you'll see a cookie consent banner. You can:

  • Accept all cookies for full functionality
  • Customize your preferences by category
  • Reject non-essential cookies
  • Change your preferences at any time

Current Cookie Settings

You can modify your cookie preferences here:

Opt-Out Options

Analytics Opt-Out

To opt out of Google Analytics tracking:

Advertising Opt-Out

To opt out of interest-based advertising:

Mobile Device Settings

For mobile devices, you can limit ad tracking:

  • iOS: Settings > Privacy & Security > Tracking > Allow Apps to Request to Track
  • Android: Settings > Privacy > Ads > Opt out of Ads Personalization

Data Processing and Storage

Data Retention

We retain cookie data for different periods based on the type:

  • Session cookies: Deleted when you close your browser
  • Essential cookies: Up to 1 year
  • Analytics cookies: Up to 2 years
  • Marketing cookies: Up to 2 years

Data Security

Cookie data is stored securely and is not linked to personally identifiable information unless explicitly provided by you. We implement appropriate security measures to protect cookie data from unauthorized access.

International Transfers

Some of our third-party service providers may process cookie data outside your country of residence. We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws.

Legal Basis for Cookie Use

Our legal basis for using cookies depends on the type of cookie and the context in which we use them:

Essential Cookies

We use essential cookies based on our legitimate interest in providing you with a functional website and services.

Non-Essential Cookies

For non-essential cookies (analytics, marketing, functional), we rely on your consent, which you can withdraw at any time through your browser settings or our cookie management tools.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. We will notify you of any material changes by:

  • Posting the updated policy on our website
  • Updating the "Last updated" date
  • Providing notice through our website or services
  • Email notification for significant changes

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

Your Rights

Depending on your location, you may have certain rights regarding cookies and the data they collect:

General Rights

  • Right to refuse: You can refuse non-essential cookies
  • Right to withdraw consent: You can change your cookie preferences at any time
  • Right to information: You can request information about cookies we use
  • Right to deletion: You can delete cookies from your browser

GDPR Rights (EU Users)

If you are in the European Union, you have additional rights under the GDPR:

  • Right to access your data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to data portability
  • Right to object to processing

CCPA Rights (California Users)

If you are a California resident, you have rights under the CCPA:

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of the sale of personal information
  • Right to non-discrimination
Contact

Ralfiz Technologies

Address
KIMS Avenue, Level 2, Pattambi Road, Perinthalmanna, Kerala 679322, India
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